Abstract :
The development of the Sport industry today is increasingly competitive with large market share. These conditions encourage CV. Maverick Indoasia to conduct product innovation of products already on the market. This innovation in the form of project opening new store launch to reaches the higher consumer. The calculation of financial feasibility of project made by the method of capital budgeting. Secondary data obtained and processed using NPV (Net Present Value), IRR (Internal Rate of Return), PI (Profitability Index), Payback Period, Discounted Payback Period and scenario analysis. Based on calculations obtained a positive value and the rate of return higher than the cost of capital. Then the conclusions obtained from the analysis conducted are CV. Maverick Indoasia should open the new store. Keywords : Capital budgeting, Net Present Value, Internal Rate of Return, Profitability Index, Payback Period, Discounted Payback Period, Scenario Analysis.