Pengaruh Destination Image (Cognitive Dan Affective Image) Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Kasus Wisatawan Nusantara Yang Sedang Berlibur Di Bali
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Institusion
STIE Indonesia Banking School
Author
Hernandi, Muhammad Faidzin
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-16 06:55:59
Abstract :
Purpose-This study aims to find the influance destination image (cognitive and affective image) on customer loyalty through customer satisfaction: study case domestic tourist who were on vacation in Bali. Design/methodology/approach-The research applied quantitative method and used an path analysis to find independent variable have influance on dependent variable that not only directly, but also indirectly based on data collected from 96 domestic tourists who fulfilled the questionnaires. Findings?The findings of the studyreveal that cognitive image have influance on tourist satisfaction, affective image have influance on tourist satisfaction, cognitive image have influance on tourist loyalty, affective image have influance on tourist loyalty, cognitive image have influance on tourist loyalty through tourist satisfaction, and affective image have influance on tourist loyalty through tourist satisfaction. Keywords: destination image, cognitive image, affective image, tourist satisfaction, tourist loyalty, tourism, tourist.
Purpose-This study aims to find the influance destination image (cognitive and affective image) on customer loyalty through customer satisfaction: study case domestic tourist who were on vacation in Bali. Design/methodology/approach-The research applied quantitative method and used an path analysis to find independent variable have influance on dependent variable that not only directly, but also indirectly based on data collected from 96 domestic tourists who fulfilled the questionnaires. Findings?The findings of the studyreveal that cognitive image have influance on tourist satisfaction, affective image have influance on tourist satisfaction, cognitive image have influance on tourist loyalty, affective image have influance on tourist loyalty, cognitive image have influance on tourist loyalty through tourist satisfaction, and affective image have influance on tourist loyalty through tourist satisfaction. Keywords: destination image, cognitive image, affective image, tourist satisfaction, tourist loyalty, tourism, tourist.
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