Digital Communication Plan To Increase Awareness Of Studio Sepat 72
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Institusion
INSTITUT KOMUNIKASI DAN BISNIS LSPR
Author
Alamsyah, Akbar Maulana
Herwien, Kansha Sabila Fithri
Herwien, Kansha Sabila Fithri
Subject
HT Communities. Classes. Races
Datestamp
2024-01-15 06:16:23
Abstract :
The COVID-19 pandemic has affected various sectors of industry, including the media industry, which needs to adapt in this situation. During this time, the production activities that are limited by government regulations have to adapt into virtual programs or any other way that could help keep production activities running amid the situation. Shooting studios become the alternative solution for the issue. Studio Sepat 72 is one of the shooting studios in South Jakarta, that provides three shooting studios and one supporting building that is able to be used for various needs of program, event, or any other production activities. Moreover, it offers a package for streaming programs to help the production team in carrying out their activities. The objective of this project proposed by the planners to Studio Sepat 72 Management is to increase the awareness of Studio Sepat 72 to their target audience by using digital communication platforms. The strategies that have been made using marketing public relation theory are expected to support the goals of Studio Sepat 72 to increase their awareness. Keywords: shooting studio, marketing public relations, social media, awareness, Studio Sepat 72, digital communication.
The COVID-19 pandemic has affected various sectors of industry, including the media industry, which needs to adapt in this situation. During this time, the production activities that are limited by government regulations have to adapt into virtual programs or any other way that could help keep production activities running amid the situation. Shooting studios become the alternative solution for the issue. Studio Sepat 72 is one of the shooting studios in South Jakarta, that provides three shooting studios and one supporting building that is able to be used for various needs of program, event, or any other production activities. Moreover, it offers a package for streaming programs to help the production team in carrying out their activities. The objective of this project proposed by the planners to Studio Sepat 72 Management is to increase the awareness of Studio Sepat 72 to their target audience by using digital communication platforms. The strategies that have been made using marketing public relation theory are expected to support the goals of Studio Sepat 72 to increase their awareness. Keywords: shooting studio, marketing public relations, social media, awareness, Studio Sepat 72, digital communication.
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