Communication Planning in Expanding Digital Market for Islamic Bookstore
Total View This Week0
Total View This Week0
Institusion
INSTITUT KOMUNIKASI DAN BISNIS LSPR
Author
Alaydrus, Fathimah Muhammad
Alaydrus, Nafisha Muhammad
Alaydrus, Nafisha Muhammad
Subject
HT Communities. Classes. Races
Datestamp
2024-02-12 07:53:28
Abstract :
Currently we are living in an era where everything is using a digital platform starting from shopping, communicating, to finding things. This chance has created a big opportunity for businesses in expanding their market to the digital market. A company which has existed in the Indonesian market for almost 65 years since 1959 named S.H. Alaydrus bookstore, is one of companies who are taking this opportunity to expand their target market to the younger generation by entering digital platforms. This digital communications planning project aims to help S.H. Alaydrus is expanding their target market in Indonesian e-commerce which includes Instagram, Websites, E-commerce, and WhatsApp as their digital medium to communicate. The digital communications planning will be supported by the concept of Integrated Marketing Campaign which covers sales promotions, public relations, & advertising. The stages of SOSTAC will be used to achieve the marketing communication objectives as well as the communications model of AISAS for the customer approach. Keywords: IMC, SOSTAC, Digital Market, E-Commerce, Islamic Bookstore
Currently we are living in an era where everything is using a digital platform starting from shopping, communicating, to finding things. This chance has created a big opportunity for businesses in expanding their market to the digital market. A company which has existed in the Indonesian market for almost 65 years since 1959 named S.H. Alaydrus bookstore, is one of companies who are taking this opportunity to expand their target market to the younger generation by entering digital platforms. This digital communications planning project aims to help S.H. Alaydrus is expanding their target market in Indonesian e-commerce which includes Instagram, Websites, E-commerce, and WhatsApp as their digital medium to communicate. The digital communications planning will be supported by the concept of Integrated Marketing Campaign which covers sales promotions, public relations, & advertising. The stages of SOSTAC will be used to achieve the marketing communication objectives as well as the communications model of AISAS for the customer approach. Keywords: IMC, SOSTAC, Digital Market, E-Commerce, Islamic Bookstore
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
