Integrated Marketing Communication Strategy Planning To Increase The Brand Awareness Of Little Mozart
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Institusion

INSTITUT KOMUNIKASI DAN BISNIS LSPR

Author

Jeftine, Angelyca

Subject

HT Communities. Classes. Races 

Datestamp

2024-01-03 10:26:27 

Abstract :
The coronavirus pandemic has caused uncertain conditions for many businesses in many industries. In these situations, a business?s survival in terms of having a marketing plan to communicate and hence maintain and increase the brand?s brand awareness is very important. In this paper, an integrated marketing communication strategy will be planned thoroughly by using the SOSTAC planning model, to increase the brand awareness of a music course that has been impacted by the pandemic and has low brand awareness, Little Mozart. This integrated marketing communication strategy will utilise digital marketing, by activating the brand?s social media, specifically Instagram, and also by using public relations events, and conducting a special event, with the goal of a significant increase in Little Mozart?s brand awareness. Keywords:Integrated Marketing Communication, SOSTAC Framework, Digital Marketing, Public Relations Event, Brand Awareness, etc.