Abstract :
This thesis aims to examine how sustainable community based tourism (CBT) is being implemented in Guwang Village, Gianyar Regency by applying qualitative data collection and analysis techniques. The study will highlight the factors that are important to the success of CBT projects and offer suggestions for enhancing the sustainability of tourism in the area. Data on current state of CBT in Guwang Village will be gathered through observation, documentation, interviews with key stakeholders, focus group discussion, and literature reviews. The objectives of the study will center on steps 5 to 9 of the 9 steps in the APEC Handbook of CBT, which include developing partnerships, adopting an integrated approach, planning and designing quality products, identify market demand and develop marketing strategy, and implement and monitor performance. The study important because it will provide insights in to applying CBT, which will help Guwang Village establish sustainable tourism. The result will also aid in pinpointing the critical elements that impact CBT project success and offer suggestions for enhancing the region?s tourism industry?s sustainability. It is anticipated that the investigation will be finished in six months. The outcomes will serve as a template for other towns to use when creating sustainable tourism initiatives.