A Vertical Garden Project as An Implementation of A Sustainability Program to Maintain Guest Room Satisfaction at Sthala, A Tribute Portfolio Hotel, Ubud Bali
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Institusion
Politeknik Negeri Bali
Author
Agustina, I Kadek Twentu
Subject
Ilmu Sosial Humaniora
Datestamp
2024-09-10 05:59:03
Abstract :
A new innovation in meeting guest satisfaction is needed in the hospitality business today. In light of the fierce competition among hotels to secure business, this is particularly important. As a result, a lot of hotels are racing to develop innovative ideas that will have an effect on both the survival of the surrounding environment and the guests. These innovations will be promoted and presented as one of the hotel's selling points and distinctive features. Sthala, a Tribute Portfolio Hotel, Ubud Bali as one of the accommodations in the Ubud area also innovates to keep up with the market based on analysis of guest needs and input. Transforming a chamber that was formerly just a wall into a vertical garden was one of the innovations to create the room's interior's green effect. The history of this invention stems from the many complaints from visitors regarding the view from rooms. This is a common complaint from visitors, particularly those who reserve deluxe rooms with balconies. Although it is the lowest tier, guests seem to favor these rooms the most. Vertical garden project is one of the sustainability projects that aims to anticipate the emergence of guests? dissatisfaction with the view from the inside of the room during their stay in Sthala, a Tribute Portfolio Hotel, Ubud Bali. In addition, this project aims to give a green impression that is one of the characteristics of the Ubud region. As the sustainability program that involving all department leaders to improve the guest satisfaction, the vertical garden project itself was executed in three months with three stages. Those are Project Planning (scope of work, scheduling and budgeting), Project Execution, and Performance & Control. Monitoring and cooperation by all parties in the process of working on this project plays a crucial role. So that within three months the implementation of this project can be carried out well. This vertical garden project is related to one of the SERVQUAL model's implementations, specifically the Tangible dimension, where guests can observe directly the fundamental elements of a hospitality service. Apart from the primary objective of decreasing guest grievances, this project has the potential to enhance the building's aesthetics, establish itself as a distinctive feature that adds value for both guests and agents, and have an effect on the surrounding environment?particularly by generating oxygen space that is highly beneficial for all.
A new innovation in meeting guest satisfaction is needed in the hospitality business today. In light of the fierce competition among hotels to secure business, this is particularly important. As a result, a lot of hotels are racing to develop innovative ideas that will have an effect on both the survival of the surrounding environment and the guests. These innovations will be promoted and presented as one of the hotel's selling points and distinctive features. Sthala, a Tribute Portfolio Hotel, Ubud Bali as one of the accommodations in the Ubud area also innovates to keep up with the market based on analysis of guest needs and input. Transforming a chamber that was formerly just a wall into a vertical garden was one of the innovations to create the room's interior's green effect. The history of this invention stems from the many complaints from visitors regarding the view from rooms. This is a common complaint from visitors, particularly those who reserve deluxe rooms with balconies. Although it is the lowest tier, guests seem to favor these rooms the most. Vertical garden project is one of the sustainability projects that aims to anticipate the emergence of guests? dissatisfaction with the view from the inside of the room during their stay in Sthala, a Tribute Portfolio Hotel, Ubud Bali. In addition, this project aims to give a green impression that is one of the characteristics of the Ubud region. As the sustainability program that involving all department leaders to improve the guest satisfaction, the vertical garden project itself was executed in three months with three stages. Those are Project Planning (scope of work, scheduling and budgeting), Project Execution, and Performance & Control. Monitoring and cooperation by all parties in the process of working on this project plays a crucial role. So that within three months the implementation of this project can be carried out well. This vertical garden project is related to one of the SERVQUAL model's implementations, specifically the Tangible dimension, where guests can observe directly the fundamental elements of a hospitality service. Apart from the primary objective of decreasing guest grievances, this project has the potential to enhance the building's aesthetics, establish itself as a distinctive feature that adds value for both guests and agents, and have an effect on the surrounding environment?particularly by generating oxygen space that is highly beneficial for all.
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