Abstract :
The rapid infrastructure development in Bali has increased the demand for heavy equipment, especially tower cranes, which5play a crucial role in large-scale construction projects. This study5aims to analyze the investment feasibility of tower cranes by comparing the purchase of new and used equipment. The research approach5used is a case study with comparative analysis, involving the calculation of Net5Present Value (NPV), Benefit-Cost Ratio (BCR), Internal Rate of Return (IRR), and sensitivity analysis. Data were obtained5through interviews, direct observation, and literature review at PT. RiadiMix, Bali. The results showed that used equipment has higher NPV and IRR compared to new equipment, although new equipment offers higher operational stability. Based on these findings, it can be concluded that both investment options are feasible, but the choice between new and used equipment should be adjusted to the company's conditions and investment goals. Recommendations for further research include considering external factors such as interest rate fluctuations and operational costs.