HUBUNGAN ANTARA HARGA PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN DENGAN KEPUASAN PELANGGAN PADA RESTORAN
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Nurjana, Savina
Subject
Manajemen Pemasaran
Datestamp
2023-09-29 08:12:23
Abstract :
Product price, product quality and service quality are the factors that can affect customer satisfaction. The purpose of this study was to determine the relationship between product price, product quality and service quality with customer satisfaction at the Branch Restaurant Simple Rawamangun East Jakarta. This study will be carried out in Restaurant Simple Branch Rawamangun East Jakarta. The number of samples in this study were 96 customers who have become customers Rawamangun Restaurant Simple Branch, selected by purposive sampling technique. The research method used was a survey method with a correlation approach. Methods of data analysis used is the correlation coefficient and hypothesis testing. The result of the partial correlation coefficient between the price of the product with customer satisfaction, the value of 0.093 means that the relationship ry1.23 product prices with customer satisfaction (product quality and service quality constant) is very low with the relationship or the direction is positive, while the correlation coefficient test results partial between product quality and customer satisfaction by 0.398 means ry2.13 relationship quality products with customer satisfaction (product price and service quality constant) is low with relationships that are positive or unidirectional and test results of the partial correlation coefficient between service quality and customer satisfaction ry3. 12 of 0,526 means that the relationship of service quality to customer satisfaction (product price and product quality constant) is a moderately positive relationship is or unidirectional. The test results obtained for the multiple correlation coefficient 0.850, indicating that the relationship between product price, product quality and service quality and customer satisfaction at the Branch Restaurant Simple Rawamangun is very strong with a relationship that is positive or unidirectional. The results of hypothesis testing partial and simultaneous with ? = 5%, showed a significant positive relationship between product price, product quality and service quality and customer satisfaction
Product price, product quality and service quality are the factors that can affect customer satisfaction. The purpose of this study was to determine the relationship between product price, product quality and service quality with customer satisfaction at the Branch Restaurant Simple Rawamangun East Jakarta. This study will be carried out in Restaurant Simple Branch Rawamangun East Jakarta. The number of samples in this study were 96 customers who have become customers Rawamangun Restaurant Simple Branch, selected by purposive sampling technique. The research method used was a survey method with a correlation approach. Methods of data analysis used is the correlation coefficient and hypothesis testing. The result of the partial correlation coefficient between the price of the product with customer satisfaction, the value of 0.093 means that the relationship ry1.23 product prices with customer satisfaction (product quality and service quality constant) is very low with the relationship or the direction is positive, while the correlation coefficient test results partial between product quality and customer satisfaction by 0.398 means ry2.13 relationship quality products with customer satisfaction (product price and service quality constant) is low with relationships that are positive or unidirectional and test results of the partial correlation coefficient between service quality and customer satisfaction ry3. 12 of 0,526 means that the relationship of service quality to customer satisfaction (product price and product quality constant) is a moderately positive relationship is or unidirectional. The test results obtained for the multiple correlation coefficient 0.850, indicating that the relationship between product price, product quality and service quality and customer satisfaction at the Branch Restaurant Simple Rawamangun is very strong with a relationship that is positive or unidirectional. The results of hypothesis testing partial and simultaneous with ? = 5%, showed a significant positive relationship between product price, product quality and service quality and customer satisfaction
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