Abstract :
Penelitian ini bertujuan untuk mengetahui dampak terhadap harga dan
volume perdagangan saham atas aksi korporasi stock split dan peristiwa
pengumuman dividen tunai pada era pandemi covid-19 periode Maret 2020-
Maret 2021. Indikator yang digunakan yaitu Abnormal return dan Trade Volume
Activity. Penelitian ini menggunakan pendekatan Event study dengan periode
jendela penelitian yang terbagi dari t-10 (pre-event) atau 10 hari sebelum peristiwa,
t0 (event-date) atau hari terjadinya peristiwa, dan t+10 (past-event) atau 10 hari
setelah peristiwa. Teknik pengumpulan data dalam penelitian ini menggunakan
teknik dokumentasi. Pengambilan sampel ditentukan berdasarkan metode
Purposive Sampling, dengan sampel sebanyak 3 perusahaan. Hasil Penelitian
menunjukan bahwa aksi stock split tidak berdampak positif terhadap harga dan
volume perdagangan saham, dikarenakan nilai abnormal return setelah stock split
cendrung bernilai negatif. Sementara, pada aksi pengumuman dividen tunai hasil
penelitian menunjukan adanya dampak positif peristiwa pengumuman dividen
tunai terhadap harga dan volume perdagang saham yang ditunjukan dengan nilai
abnormal return dan trade volume activity positif pada sebelum ex-dividen date.
Kata kunci: Stock Split, Pengumuman Dividen Tunai, Abnormal Return,
Trade Volume Activity
This study aims to determine the impact on stock prices and trading
volumes of stock split corporate actions and cash dividend announcement events
in the Covid-19 pandemic era period March 2020-March 2021. The indicators
used are Abnormal return and Trade Volume Activity. This study uses an event
study approach with a research window period which is divided into t-10 (pre?event) or 10 days before the event, t0 (event-date) or the day of the event, and
t+10 (past-event) or 10 days. after the event. Data collection techniques in this
study using documentation techniques. Sampling was determined based on the
purposive sampling method, with a sample of 3 companies. The results showed
that the stock split did not have a positive impact on the price and volume of stock
trading, because the abnormal return value after the stock split tends to be
negative. Meanwhile, on the action of the announcement of cash dividends, the
results of the study show that there is a positive impact of the announcement of
cash dividends on the price and trading volume of shares as indicated by the
abnormal return and positive trade volume activity before the ex-dividend date.
Kata kunci: Stock Split, Cash Dividen Announcement, Abnormal Return,
Trade Volume Activity