PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK ADIDAS
(Studi Kasus Pada Masyarakat Johar Baru, Jakarta Pusat)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Zarkasyi, Rif’an
Subject
Manajemen Pemasaran
Datestamp
2021-11-30 03:26:23
Abstract :
This study aims to determine The Influence Product Quality, Price and Location to Buying Decision Shoes Brand Adidas on society Johar Baru, Central Jakarta. The method used in this research is survey research. The population in this research is all society of shoes brand Adidas in Johar Baru, Central Jakarta. The sample in this research is 110 respondent. The analysis tool used is the analysis of partial and multiple determine coefficient. The results of the research partial that variable Product Quality (X1) there is a significant influence to Buying Decision (Y). The variable Price (X2) there is a significant influence to Buying Decision (Y). The variable Location (X3) there is a significant influence to Buying Decision (Y). The results of the research multiple that variable Product Quality (X1), Price (X2) and Location (X3) able to explain variable variations Buying Decision (Y) with a determine coefficient value of 0,965. Keywords: Product Quality, Price, Location, Buying Decision
This study aims to determine The Influence Product Quality, Price and Location to Buying Decision Shoes Brand Adidas on society Johar Baru, Central Jakarta. The method used in this research is survey research. The population in this research is all society of shoes brand Adidas in Johar Baru, Central Jakarta. The sample in this research is 110 respondent. The analysis tool used is the analysis of partial and multiple determine coefficient. The results of the research partial that variable Product Quality (X1) there is a significant influence to Buying Decision (Y). The variable Price (X2) there is a significant influence to Buying Decision (Y). The variable Location (X3) there is a significant influence to Buying Decision (Y). The results of the research multiple that variable Product Quality (X1), Price (X2) and Location (X3) able to explain variable variations Buying Decision (Y) with a determine coefficient value of 0,965. Keywords: Product Quality, Price, Location, Buying Decision
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