PENGARUH KEPERCAYAAN MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN TIKI JAKARTA
(Studi Kasus Pada Wilayah Kecamatan Duren Sawit)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Hermawan, Andre
Subject
Manajemen Pemasaran
Datestamp
2021-12-07 04:19:41
Abstract :
This study aimed to knowing the effect of trust, price, and service quality towards customers satisfaction of TIKI Jakarta. The study used quantitative descriptions. The sampling technique used pursposive sampling. The population in this study were all consumers who were permanent members or tenants at TIKI Jakarta and obtained 69 respondents sample. The analytical methods in this study are classical assumption test analysis, partial and simultaneous coefficient of determination, and hypothesis testing using IBM SPSS 24 application software. The results of this research is a partial brand trust and quality of service affects the satisfaction of consumers but the price is partially no effect on consumer satisfaction. Simultaneously the trust of the brand, price and quality of service affects customer satisfaction.. Based on the results of hypothesis testing with an actual level (? = 5%), prove that promotion has a non?significant effect toward customer satisfaction, while the service quality and prices have a significant influence to the consumer satisfaction in TIKI Jakarta partially. The results of the simultaneous hypothesis testing service quality, price and promotion have a significant influence on consumer satisfaction. Keywords : trust, price, service quality and consumer satisfaction
This study aimed to knowing the effect of trust, price, and service quality towards customers satisfaction of TIKI Jakarta. The study used quantitative descriptions. The sampling technique used pursposive sampling. The population in this study were all consumers who were permanent members or tenants at TIKI Jakarta and obtained 69 respondents sample. The analytical methods in this study are classical assumption test analysis, partial and simultaneous coefficient of determination, and hypothesis testing using IBM SPSS 24 application software. The results of this research is a partial brand trust and quality of service affects the satisfaction of consumers but the price is partially no effect on consumer satisfaction. Simultaneously the trust of the brand, price and quality of service affects customer satisfaction.. Based on the results of hypothesis testing with an actual level (? = 5%), prove that promotion has a non?significant effect toward customer satisfaction, while the service quality and prices have a significant influence to the consumer satisfaction in TIKI Jakarta partially. The results of the simultaneous hypothesis testing service quality, price and promotion have a significant influence on consumer satisfaction. Keywords : trust, price, service quality and consumer satisfaction
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