PENGARUH RESERVASI HOTEL MELALUI TRAVEL AGENT DAN ONLINE TRAVEL
AGENT TERHADAP OCCUPANCY PADA HOTEL IBIS JAKARTA SENEN
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Nurwahid, Saleh
Subject
Manajemen Pemasaran
Datestamp
2021-12-08 07:53:54
Abstract :
This study aims to determine the effect of the influence of travel agents and online travel agents on occupancy at Hotel Ibis Jakarta Senen. The strategies and methods used in this study are survey strategies and quantitative methods. The population in this study is hotel reservation data through travel agents, online travel agents and occupancy rates at Hotel Ibis Jakarta Senen during their establishment. Where the sample of this study is hotel reservation data through travel agents, online travel agents and occupancy rates at Hotel Ibis Jakarta Senen during the period of January 2016 to November 2018. Based on the results and discussion shows that there is a significant positive effect of travel agents on occupancy rates at Hotel Ibis Jakarta Senen; there is a significant positive effect of online travel agents on occupancy rates at Hotel Ibis Jakarta Senen and simultaneously (simultaneous), travel agents and online travel agents have a significant positive influence on occupancy rates at Hotel Ibis Jakarta Senen. Keywords: Travel Agent, Online Travel Agent, Occupancy
This study aims to determine the effect of the influence of travel agents and online travel agents on occupancy at Hotel Ibis Jakarta Senen. The strategies and methods used in this study are survey strategies and quantitative methods. The population in this study is hotel reservation data through travel agents, online travel agents and occupancy rates at Hotel Ibis Jakarta Senen during their establishment. Where the sample of this study is hotel reservation data through travel agents, online travel agents and occupancy rates at Hotel Ibis Jakarta Senen during the period of January 2016 to November 2018. Based on the results and discussion shows that there is a significant positive effect of travel agents on occupancy rates at Hotel Ibis Jakarta Senen; there is a significant positive effect of online travel agents on occupancy rates at Hotel Ibis Jakarta Senen and simultaneously (simultaneous), travel agents and online travel agents have a significant positive influence on occupancy rates at Hotel Ibis Jakarta Senen. Keywords: Travel Agent, Online Travel Agent, Occupancy
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