FAKTOR-FAKTOR YANG MEMPENGARUHI
KEPUTUSAN PEMBELIAN MOBIL SECOND PADA
SHOWROOM SWAKARSA MOTOR BEKASI
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Fardillah, Nita
Subject
Manajemen Pemasaran
Datestamp
2021-12-08 09:09:28
Abstract :
This study aims to determine and analyze the effect of product quality, price perceptions, and advertisements on used car purchase decisions at the Bekasi Motor Swakarsa Showroom. The research method used is the survey method, using a questionnaire as a data collection tool. The target population in this study are consumers who make used car purchases at the Bekasi Motor Swakarsa Showroom. The number of samples used in this study were 100 people based on the Moe formula. Based on the results and discussion, partially there is a significant influence on product quality variables on the used car purchase decision; partially there is a significant effect of price perception on used car purchase decisions; partially there is a significant effect of advertising on the used car purchase decision and simultaneously there is a significant influence on product quality, price perception, and advertising on the used car purchase decision at the Bekasi Motor Swakarsa Showroom. Keywords: Product Quality, Price Perception, Advertising, Purchasing Decisions
This study aims to determine and analyze the effect of product quality, price perceptions, and advertisements on used car purchase decisions at the Bekasi Motor Swakarsa Showroom. The research method used is the survey method, using a questionnaire as a data collection tool. The target population in this study are consumers who make used car purchases at the Bekasi Motor Swakarsa Showroom. The number of samples used in this study were 100 people based on the Moe formula. Based on the results and discussion, partially there is a significant influence on product quality variables on the used car purchase decision; partially there is a significant effect of price perception on used car purchase decisions; partially there is a significant effect of advertising on the used car purchase decision and simultaneously there is a significant influence on product quality, price perception, and advertising on the used car purchase decision at the Bekasi Motor Swakarsa Showroom. Keywords: Product Quality, Price Perception, Advertising, Purchasing Decisions
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