HUBUNGAN ANTARA KUALITAS PRODUK,
HARGA, DAN PEMILIHAN LOKASI DENGAN
KEPUTUSAN PEMBELIAN KONSUMEN PADA
AIR MINUM ISI ULANG MEREK AIR BIRU
(Studi Kasus Pada Depo Air Minum Biru Di Kota Bekasi)
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Putra Dovianda, Edo
Subject
Manajemen Pemasaran
Datestamp
2022-01-06 04:52:44
Abstract :
Abstract This study aims to determine The Relationship Between Product Quality, Price and Location Selection with Consumer Buying Decision on Refill Drink Water Brand Air Biru in Bekasi City. The method used in this research is survey research. The population in this research is all consumer of refill drink water brand Air Biru in Bekasi City. The sample in this research is 100 respondent. The analysis tool used is the analysis of partial and multiple correlationcoefficient.The results of the research partial that variable Product Quality (X1) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,747. The variable Price (X2) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,385. The variable Location Selection (X3) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,586.The results of the research multiple that variable Product Quality (X1), Price (X2) and Location Selection (X3) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,803.The variable product quality (X1) is the most dominant factor in terms of Buying Decision (Y) on Refill Drink Water Brand Air Biru in Bekasi City. Keywords: Product Quality, Price, Location Selection, Buying Decision
Abstract This study aims to determine The Relationship Between Product Quality, Price and Location Selection with Consumer Buying Decision on Refill Drink Water Brand Air Biru in Bekasi City. The method used in this research is survey research. The population in this research is all consumer of refill drink water brand Air Biru in Bekasi City. The sample in this research is 100 respondent. The analysis tool used is the analysis of partial and multiple correlationcoefficient.The results of the research partial that variable Product Quality (X1) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,747. The variable Price (X2) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,385. The variable Location Selection (X3) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,586.The results of the research multiple that variable Product Quality (X1), Price (X2) and Location Selection (X3) there is a strong relationship to Buying Decision (Y) with a coefficient value of 0,803.The variable product quality (X1) is the most dominant factor in terms of Buying Decision (Y) on Refill Drink Water Brand Air Biru in Bekasi City. Keywords: Product Quality, Price, Location Selection, Buying Decision
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