PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN EDEN KITCHEN JAKARTA PADA MASA PANDEMI COVID-19
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Institusion
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Author
Ilham, Haqi Maulana
Subject
Manajemen Pemasaran
Datestamp
2022-12-21 02:59:09
Abstract :
Penelitin ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan Eden Kitchen di masa pandemi covid-19 baik secara sendiri-sendiri maupun bersama-sama. Penelitian ini menggunakan jenis penelitian pendekatan kuantitatif. Jumlah sampel sebanyak 87 pelanggan yang berasal dari pelanggan Eden Kitchen. Teknik pengambilan sampel adalah purposive sampling, dengan kriteria minimal 1 kali pembelian ke Eden Kichen. Data ini dianalisis menggunakan analisis regresi linear ganda, koefisien determinasi, pengujian hipotesis. Pengolahan data dengan menggunakan software SPSS Versi 26. Hasil penelitian yaitu kualitas pelayanan dan harga berpengaruh signifikan terhadap kepuasan pelanggan Eden Kitchen di masa pandemi covid-19 baik secara sendiri-sendiri maupun bersama-sama This study aims to determine the effect of service quality and price on Eden Kitchen customer satisfaction during the Covid-19 pandemic, both individually and together. This research uses a type of quantitative approach research. The number of samples was 87 customers who came from Eden Kitchen customers. The sampling technique was purposive sampling, with the criteria of at least 1 purchase from Eden Kichen. This data was analyzed using multiple linear regression analysis, coefficient of determination, hypothesis testing. Data processing using SPSS software Version 26. The results of the study are service quality and price that have a significant effect on Eden Kitchen customer satisfaction during the Covid-19 pandemic, both individually and together
Penelitin ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan Eden Kitchen di masa pandemi covid-19 baik secara sendiri-sendiri maupun bersama-sama. Penelitian ini menggunakan jenis penelitian pendekatan kuantitatif. Jumlah sampel sebanyak 87 pelanggan yang berasal dari pelanggan Eden Kitchen. Teknik pengambilan sampel adalah purposive sampling, dengan kriteria minimal 1 kali pembelian ke Eden Kichen. Data ini dianalisis menggunakan analisis regresi linear ganda, koefisien determinasi, pengujian hipotesis. Pengolahan data dengan menggunakan software SPSS Versi 26. Hasil penelitian yaitu kualitas pelayanan dan harga berpengaruh signifikan terhadap kepuasan pelanggan Eden Kitchen di masa pandemi covid-19 baik secara sendiri-sendiri maupun bersama-sama This study aims to determine the effect of service quality and price on Eden Kitchen customer satisfaction during the Covid-19 pandemic, both individually and together. This research uses a type of quantitative approach research. The number of samples was 87 customers who came from Eden Kitchen customers. The sampling technique was purposive sampling, with the criteria of at least 1 purchase from Eden Kichen. This data was analyzed using multiple linear regression analysis, coefficient of determination, hypothesis testing. Data processing using SPSS software Version 26. The results of the study are service quality and price that have a significant effect on Eden Kitchen customer satisfaction during the Covid-19 pandemic, both individually and together
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