PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN
(Studi Kasus Pada Emery Cafe & Bistro Jombang)
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Institusion
Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara
Author
Farid Yuwono (STUDENT ID : )
(LECTURER ID : 0726117102)
(LECTURER ID : 0726117102)
Subject
HU General Management
Datestamp
2022-12-28 02:27:33
Abstract :
This study aims to determine the effect of service quality on consumer satisfaction at Emery Cafe & Bistro Jombang. To find out the effect of brand image on consumer satisfaction at Emery Cafe & Bistro Jombang, the method used in this research is quantitative method. The sampled was 100 people and using nonprobability sampling technique data were tested using multiple linear regression. Based on the results of the study showed that service quality can increase customer satisfaction and brand image can increase consumer satisfaction at Emery Cafe & Bistro Jombang Keywords : service quality, brand image and customer satisfaction
This study aims to determine the effect of service quality on consumer satisfaction at Emery Cafe & Bistro Jombang. To find out the effect of brand image on consumer satisfaction at Emery Cafe & Bistro Jombang, the method used in this research is quantitative method. The sampled was 100 people and using nonprobability sampling technique data were tested using multiple linear regression. Based on the results of the study showed that service quality can increase customer satisfaction and brand image can increase consumer satisfaction at Emery Cafe & Bistro Jombang Keywords : service quality, brand image and customer satisfaction
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