PROFIL WISATAWAN TIONGKOK DI KABUPATEN BADUNG BALI
Total View This Week0
Total View This Week0
Institusion
Politeknik Pariwisata NHI Bandung
Author
Sie Immanuel, Glorie Anugrah
Subject
GV1-1860 Recreation, Leisure and Tourism
Datestamp
2022-12-01 01:08:25
Abstract :
n 2017 and 2018, China has contributed the highest number of tourists who visited Bali, especially to Badung Regency. This research aims to determine the Chinese tourist profile who have visited Badung Regency, Bali by analyzing their market segmentation. The Chinese tourist profile provided by this research will help many travel agencies in Badung Regency, Bali in producing accurate and qualified tourism products so that the number of visits and length of visits of Chinese tourist to Badung Regency, Bali will increase in the future. The research method used was desctiptive research method with quantitative approach. Data collection techniques were conducted by distributing questionnaires and supported by interviews and literature studies. The research sample was taken using a non-probability sampling technique in the form of quota sampling to 255 respondents who were Chinese tourists who had visited Badung Regency, Bali. This research finds Chinese tourists profile in Badung Regency, Bali. Most of them are 15-34 years old tourists who are students and professionals in their jobs, like to travel first-class as their hobby. They are mostly first-timer tourists who come from Guangdong Province and they travel due to their physical motivation and their purpose to do vacation. They visited Badung Regency, Bali during holiday season for 5-10 days, spending as much as Rp 6.657.300 ? Rp 9.990.000 (2.891 ? 4.345 Yuan) during the holiday, using cash as their payment method. They prefer to travel in small groups (< 10 people) by arranging their own travel plans using tourist information obtained from social media to do gastronomic, adventure, marine, and cultural tourism using rental cars as their transportation choice. Keywords: Tourist Profile, Chinese Tourist, Market Segmentation, Badung Regency, Bali
n 2017 and 2018, China has contributed the highest number of tourists who visited Bali, especially to Badung Regency. This research aims to determine the Chinese tourist profile who have visited Badung Regency, Bali by analyzing their market segmentation. The Chinese tourist profile provided by this research will help many travel agencies in Badung Regency, Bali in producing accurate and qualified tourism products so that the number of visits and length of visits of Chinese tourist to Badung Regency, Bali will increase in the future. The research method used was desctiptive research method with quantitative approach. Data collection techniques were conducted by distributing questionnaires and supported by interviews and literature studies. The research sample was taken using a non-probability sampling technique in the form of quota sampling to 255 respondents who were Chinese tourists who had visited Badung Regency, Bali. This research finds Chinese tourists profile in Badung Regency, Bali. Most of them are 15-34 years old tourists who are students and professionals in their jobs, like to travel first-class as their hobby. They are mostly first-timer tourists who come from Guangdong Province and they travel due to their physical motivation and their purpose to do vacation. They visited Badung Regency, Bali during holiday season for 5-10 days, spending as much as Rp 6.657.300 ? Rp 9.990.000 (2.891 ? 4.345 Yuan) during the holiday, using cash as their payment method. They prefer to travel in small groups (< 10 people) by arranging their own travel plans using tourist information obtained from social media to do gastronomic, adventure, marine, and cultural tourism using rental cars as their transportation choice. Keywords: Tourist Profile, Chinese Tourist, Market Segmentation, Badung Regency, Bali
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
