Pengaruh Brand Ambassador Terhadap Brand Image Smartphone Oppo (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau)
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Institusion
Universitas Islam Riau
Author
Aprili, Viviyana
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-25 09:24:50
Abstract :
The purpose of this study is to find out how much influence the brand ambassadorhas on the OPPO smartphone brand image. The form of research used in this research is explanatory research.The sample selection techniqueu sedis purposive sampling. So the sample in this study was 100 students. Based on data analysis of the influence of brand ambassadors on OPPO smartphone brand image (Case Study on students of the Faculty of Economics and Business, Islamic University of Riau, Pekanbaru),the following conclusions: Riau Islamic University, Pekanbaru). This means that the higher the Brand ambassador, the higher the OPPO smartphone brand image
The purpose of this study is to find out how much influence the brand ambassadorhas on the OPPO smartphone brand image. The form of research used in this research is explanatory research.The sample selection techniqueu sedis purposive sampling. So the sample in this study was 100 students. Based on data analysis of the influence of brand ambassadors on OPPO smartphone brand image (Case Study on students of the Faculty of Economics and Business, Islamic University of Riau, Pekanbaru),the following conclusions: Riau Islamic University, Pekanbaru). This means that the higher the Brand ambassador, the higher the OPPO smartphone brand image
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