Pengaruh Harga, Kelengkapan Produk, Dan Lokasi Terhadap Keputusan Pembelian Di Toko Obat Bundo Basamo
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Institusion

Universitas Islam Riau

Author

Ramadanti, Dhea Triana

Subject

HD28 Management. Industrial Management 

Datestamp

2022-04-26 09:24:42 

Abstract :
This study aims to determine the effect of price, product completeness, and location on purchasing decisions. The population in this study were all consumers who had shopped at the Bundo Basamo drug store. Samples were taken as many as 100 respondents. Data was collected by distributing questionnaires to consumers who had shopped at the bundobasamo drug store. Sampling using accidental sampling technique. The data analysis technique used is multiple linear regression analysis technique. The results of this study indicate that: (1) price, product completeness, and location together have an effect on purchasing decisions, (2) price partially has a positive effect on purchasing decisions, (3) product completeness partially has a positive effect on purchasing decisions. , and (4) location partially has a positive effect on purchasing decisions. 

File :
175210122.pdf