Pemanfaatan Digital Marketing Dalam Meningkatkan Penjualan UMKM Di Kabupaten Siak
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Institusion
Universitas Islam Riau
Author
Kurniawan, Nicky
Subject
HD28 Management. Industrial Management
Datestamp
2022-05-19 15:01:52
Abstract :
The purpose of this study was to determine and analyze the benefits of digital marketing in increasing sales of UMKM in Siak Regency. Data collection techniques through questionnaires and interviews conducted by researchers to UMKM as samples. The sampling technique in this study used a purposive sampling technique with a sample of 6 UMKM. The results showed that UMKM actors had utilized digital marketing in marketing their products but the informants' understanding related to Digital Marketing, namely Transaction Cost, Interactive, Interactive Program and Design Program was good. . This right causes the use of Digital Marketing by UMKM to be able to increase sales to the maximum.
The purpose of this study was to determine and analyze the benefits of digital marketing in increasing sales of UMKM in Siak Regency. Data collection techniques through questionnaires and interviews conducted by researchers to UMKM as samples. The sampling technique in this study used a purposive sampling technique with a sample of 6 UMKM. The results showed that UMKM actors had utilized digital marketing in marketing their products but the informants' understanding related to Digital Marketing, namely Transaction Cost, Interactive, Interactive Program and Design Program was good. . This right causes the use of Digital Marketing by UMKM to be able to increase sales to the maximum.
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