Pengaruh Persepsi Harga, Kepercayaan Dan Orientasi Belanja Terhadap Keputusan Pembelian Secara Online Situs Shopee Pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Islam Riau
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Institusion
Universitas Islam Riau
Author
Aulia, Yoza Indah
Subject
HD28 Management. Industrial Management
Datestamp
2022-05-19 15:07:05
Abstract :
This study was conducted to determine and analyze the effect of price perception, trust and shopping orientation on online purchasing decisions on the Shopee site for Management Students, Faculty of Economics, Islamic University of Riau. This research was carried out with a quantitative descriptive method using primary data obtained through interviews and research questionnaires. Respondents taken were 100 students using Non-Probability Sampling with simple random sampling method, because this method uses the criteria that have been selected by the researcher in selecting the sample. From the results of the study, it is known that price perception, trust and shopping orientation partially or jointly have a significant positive effect on purchasing decisions.
This study was conducted to determine and analyze the effect of price perception, trust and shopping orientation on online purchasing decisions on the Shopee site for Management Students, Faculty of Economics, Islamic University of Riau. This research was carried out with a quantitative descriptive method using primary data obtained through interviews and research questionnaires. Respondents taken were 100 students using Non-Probability Sampling with simple random sampling method, because this method uses the criteria that have been selected by the researcher in selecting the sample. From the results of the study, it is known that price perception, trust and shopping orientation partially or jointly have a significant positive effect on purchasing decisions.
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