Pengaruh Produk Dan Harga Terhadap Keputusan Pembelian Emas Imitasi (Studi Kasus Konsumen London Silver Di Sorek)
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Institusion
Universitas Islam Riau
Author
Sapitri, Pera
Subject
HD28 Management. Industrial Management
Datestamp
2022-05-19 15:07:36
Abstract :
This study aims to determine and analyze the effect of product and price on purchasing decisions and to determine which variables have an influence on purchasing decisions of imitation gold (a case study of consumers of london silver in sorek). The population in this study are consumers who shop at the London silver store. The sample in this study amounted to 90 respondents who were taken using incidental sampling technique and the data collection method used a questionnaire that had been tested for validity and reliability. Data analysis techniques used to answer the hypothesis are multiple linear regression test, t test, f test, and test of determination (R2). The results showed that partially product (X1) and price (X2) variables had a positive and significant effect on purchasing decisions for imitation gold (a case study of a London-silver consumer in Sorek).
This study aims to determine and analyze the effect of product and price on purchasing decisions and to determine which variables have an influence on purchasing decisions of imitation gold (a case study of consumers of london silver in sorek). The population in this study are consumers who shop at the London silver store. The sample in this study amounted to 90 respondents who were taken using incidental sampling technique and the data collection method used a questionnaire that had been tested for validity and reliability. Data analysis techniques used to answer the hypothesis are multiple linear regression test, t test, f test, and test of determination (R2). The results showed that partially product (X1) and price (X2) variables had a positive and significant effect on purchasing decisions for imitation gold (a case study of a London-silver consumer in Sorek).
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