Pengaruh Efektivitas Iklan Kue Oleh - Oleh Kekinian Talam Durian Viera Pada Media Online Instagram Terhadap Minat Beli Konsumen
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Institusion
Universitas Islam Riau
Author
Rizaldi, Kevin Tri
Subject
HD28 Management. Industrial Management
Datestamp
2022-05-30 10:25:38
Abstract :
This study was conducted to analyze the effect of the effectiveness of cake advertisements by Talam Durian Viera on Instagram online media on consumer buying interest. The data analysis method used is descriptive and quantitative methods using SPSS version 21. The sample used in this study was 75 respondents who were taken using purposive sampling and the data collection method used an indirect (online) questionnaire. The results of the study show that partially advertising on Instagram online media has a positive and significant effect on buying interest in the present day souvenir cake on the Viera durian tray.
This study was conducted to analyze the effect of the effectiveness of cake advertisements by Talam Durian Viera on Instagram online media on consumer buying interest. The data analysis method used is descriptive and quantitative methods using SPSS version 21. The sample used in this study was 75 respondents who were taken using purposive sampling and the data collection method used an indirect (online) questionnaire. The results of the study show that partially advertising on Instagram online media has a positive and significant effect on buying interest in the present day souvenir cake on the Viera durian tray.
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