Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Usaha Dea Gorden Dikota Duri Kabupaten Bengkalis.
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Institusion
Universitas Islam Riau
Author
Pratama, Ade Surya
Subject
HD28 Management. Industrial Management
Datestamp
2022-02-23 10:03:23
Abstract :
Product quality is a form of identity or product durability that can influencing consumer views to determine purchasing decisions, While the price is the value of the goods that must be agreed upon, and the decision purchase is an act of the consumer for a purchase or not product. The purpose of this study is to analyze product quality and price Partially or simultaneously related to a purchasing decision. Population what determines in this research is all consumers who have done it which census purposive sampling method is deep there were 30 samples. This study uses the SPSS analysis tool, and the results of this study indicate product quality and price simultaneously and significant significance to purchasing decisions.
Product quality is a form of identity or product durability that can influencing consumer views to determine purchasing decisions, While the price is the value of the goods that must be agreed upon, and the decision purchase is an act of the consumer for a purchase or not product. The purpose of this study is to analyze product quality and price Partially or simultaneously related to a purchasing decision. Population what determines in this research is all consumers who have done it which census purposive sampling method is deep there were 30 samples. This study uses the SPSS analysis tool, and the results of this study indicate product quality and price simultaneously and significant significance to purchasing decisions.
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