Abstract :
Service quality is the expected level of excellence and control over the level of excellence to meet customer desires. Quality of service focuses on reliability, responsiveness, assurance, empathy, and physical products. One organization that has good satisfaction is Pekanbaru Riau Family Pharmacy. This type of research is descriptive, a description of the reality in the field. Data collection methods are done by interviews, questionnaires, questionnaires, questionnaires, observation and documentation. And using three incidental sampling techniques for sampling in 35 people. The author's suggestion is to improve the quality of service by fulfilling these independent variables which are felt to be still not optimal.