Analisis Faktor Yang Mempengaruhi Saluran Distribusi Usaha Kecil Menengah (UKM) (survey Pada Keripik Pisang “inoey†Di Kota Tembilahan)
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Institusion
Universitas Islam Riau
Author
Febriani, Silvia
Subject
H Social Sciences (General)
Datestamp
2022-03-01 04:20:23
Abstract :
This study aims to determine what are the factor that influence the distribution channel in Inoey banana chips. Indicators used are market considerations, consideration of goods, company considerations, consideration of intermediaries. The location of this research is in the Inoey banana chips kiosk in Tembilahan city, using quantitative research methods. The types and data collection techniques used are composed of primary data obtained using interviews and questionnaires as well as primary data obtained from the Pisang Inoey Kripik Industry which are of a supporting nature. Then the technique used is descriptive analysis technique. Based on this analysis technique the researcher can assess and conclude that the factor that influence the SME distribution channel Survey in Pisang Inoey Chips in Tembilahan City are in the Good category
This study aims to determine what are the factor that influence the distribution channel in Inoey banana chips. Indicators used are market considerations, consideration of goods, company considerations, consideration of intermediaries. The location of this research is in the Inoey banana chips kiosk in Tembilahan city, using quantitative research methods. The types and data collection techniques used are composed of primary data obtained using interviews and questionnaires as well as primary data obtained from the Pisang Inoey Kripik Industry which are of a supporting nature. Then the technique used is descriptive analysis technique. Based on this analysis technique the researcher can assess and conclude that the factor that influence the SME distribution channel Survey in Pisang Inoey Chips in Tembilahan City are in the Good category
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