Analisis Bauran Pemasaran Wallpaper Sticker (studi Kasus Pada Toko Vgy Wallpaper Jl. Rajawali Sukajadi, Pekanbaru)
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Institusion

Universitas Islam Riau

Author

Hidayati, Addini

Subject

HD28 Management. Industrial Management 

Datestamp

2022-03-11 11:00:47 

Abstract :
This research was conducted to find out the marketing mix of wallpaper on vgy wallpaper tore jln.Rajawali sukajadi, Pekanbaru, and to analyze the marketing mix of wallpaper stickers on vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru. The formulation of the problem in this study is how is the marketing mix of wallpaper stickers (case study: in the vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru). This research was conducted using descriptive methods that used primary data and secondary data obtained through questionnaires and interviews. Respondents taken were 99 consumers who used or purchased wallpaper stickers on the vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru. Sampling using Slovin formula with accidental non probability sampling method. From the result of filling out questionnaires by consumers, regarding the marketing mix of wallpaper stickers on the vgy wallpaper store jln.Rajawali Sukajadi, Pekanbaru namely agreeing on products, price, place / distribution, and promotions. 

File :
145210905.pdf