Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Kosmetik Merek Wardah Di Kecamatan Marpoyan Damai
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Institusion
Universitas Islam Riau
Author
Amelia, Rani Juwita
Subject
HD28 Management. Industrial Management
Datestamp
2022-03-17 06:44:16
Abstract :
The purpose of this study was to determine the effect of brand equity elements on Wardah cosmetics purchase decisions in Marpoyan Damai District. The research method used was descriptive, thepopulation in this study were Wardah cosmetics users in Marpoyan Damai District. While the sample of this research is 50 people. The analytical tool used is SPSS 22. The results showed that brand equity influenced the purchasing decisions of Wardah cosmetics in Marpoyan Damai District.
The purpose of this study was to determine the effect of brand equity elements on Wardah cosmetics purchase decisions in Marpoyan Damai District. The research method used was descriptive, thepopulation in this study were Wardah cosmetics users in Marpoyan Damai District. While the sample of this research is 50 people. The analytical tool used is SPSS 22. The results showed that brand equity influenced the purchasing decisions of Wardah cosmetics in Marpoyan Damai District.
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