Abstract :
Penggambaran perempuan dalam media massa maupun media cetak selalu
tidak menguntungkan perempuan. Fokus utama dari penulisan ini yaitu, bagaimana
perempuan ditampilkan dalam teks dan isu dominan apa yang ditekankan dalam
pemberitaan surat kabar Lampu Hijau. Penelitian ini dianalisis melalui analisis
wacana dengan menggunakan pendekatan kualitatif deskriptif model analisis Sara
Mills. Metode analisis wacana Sara Mills melihat bagaimana teks dibangun melalui
tiga posisi, yaitu posisi subjek, posisi objek, dan posisi pembaca. Dalam posisi
subjek dan objek, penulis menganalisis bagaimana perempuan sebagai objek
direpresentasikan dalam teks melalui sudut pandang subjek. Sedangkan dalam
posisi pembaca, penulis melihat bagaimana teks diterima oleh pembaca dan
bagaimana pembaca memosisikan dirinya dalam pemberitaan.
Peneliti menemukan bagaimana perempuan di representasikan dalam surat
kabar Lampu Hijau. Hasil penelitian ini menunjukkan bahwa perempuan selalu
digambarkan sebagai pihak yang pantas mendapatkan kekerasan karena ?cantik?,
lemah, tidak memiliki kehendak bebas, tidak memiliki kuasa atas tubuhnya sendiri,
gampangan, dan diceritakan dengan buruk. Isu yang paling dominan dalam
pemberitaan ini yaitu bahwa kekerasan terhadap perempuan bukan hal penting dan
menekankan bahwa posisi laki-laki yang harus mendominasi hidup perempuan.
Kata kunci: representasi, perempuan, analisis wacana, kekerasan seksual. / The description of women in mass media and printing media always
underestimate and/or disadvantage women. The fundamental focus of this writing
is about how women are portrayed in texts and dominant issues as it is discussed in
Lampu Hijau. The research is analyzed through the analytical method of qualitative
descriptive method as it was lectured by Sara Mills. The analytical method used by
Sara Mills is based on three important concepts namely the subjective position, the
objective position and the readers position. These three concepts are taken to
identify how texts about gender inequality are built. Using the contexts of both
subjective and objective position, the writer identifies and analyzes how women are
objectively represented in the texts using the subjective standpoint. On the other
hand, the author also identifies how the readers receive and react to the information
and where they position themselves in the given information.
The researcher also addresses how women are depicted within the context
of Lampu Hijau. Furthermore, the results of the research and analysis show that
women are always negatively portrayed and categorized as a group which deserves
to face violence. It is because they seem to be week, easy and have no free will and
even have no power over their own bodies. Moreover, every violations against the
rights of women are not solved seriously and men seem to have dominantly more
power over women.
Key words: representation, women, discourse analysis, sexual assault.