Commissive Speech Act Of English
Advertisement In Magazine Now! Jakarta
(A Pragmatics Study)
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Institusion
Universitas Kristen Indonesia
Author
Natalia, Florensya
Subject
LANGUAGE AND LITERATURE
Datestamp
2021-04-08 03:50:58
Abstract :
This project paper is focused on the commissive speech act in magazine NOW! Jakarta. The commissive speech act is one of many illocutionary speech acts which essentially involve the speaker committing himself to behave in some required ways, for instance promising and swearing. The aim of this project paper is to find out and to analyze the categories of Commissive Speech Act of English Advertisement in Magazine Now! Jakarta (A Pragmatics Study) is especially advertisement of consumers that refer to illocutionary function and to analyze how they are performed. In collecting the data, the writer focused on NOW! Jakarta Magazine, editions February and March 2016. Then the writer analyzes the collected data descriptively by using the theory of Austin. The result of this project paper shows that there is forms of illocutionary speech act in every text of an advertisement; it is used in the advertisement to give information and emotional response. There is commissive function of offering in every utterance in advertisement and the other commissive function such as persuading, guaranteeing, undertaking and promising which are found in advertisement of consumers. It is expected that this study may help the students or readers to comprehend the illocutionary act, particularly about the commissive in the advertisement of consumers in magazine NOW! Jakarta. Keywords: Speech Act, Illocutionary speech act, Commissive, Advertisement Magazine
This project paper is focused on the commissive speech act in magazine NOW! Jakarta. The commissive speech act is one of many illocutionary speech acts which essentially involve the speaker committing himself to behave in some required ways, for instance promising and swearing. The aim of this project paper is to find out and to analyze the categories of Commissive Speech Act of English Advertisement in Magazine Now! Jakarta (A Pragmatics Study) is especially advertisement of consumers that refer to illocutionary function and to analyze how they are performed. In collecting the data, the writer focused on NOW! Jakarta Magazine, editions February and March 2016. Then the writer analyzes the collected data descriptively by using the theory of Austin. The result of this project paper shows that there is forms of illocutionary speech act in every text of an advertisement; it is used in the advertisement to give information and emotional response. There is commissive function of offering in every utterance in advertisement and the other commissive function such as persuading, guaranteeing, undertaking and promising which are found in advertisement of consumers. It is expected that this study may help the students or readers to comprehend the illocutionary act, particularly about the commissive in the advertisement of consumers in magazine NOW! Jakarta. Keywords: Speech Act, Illocutionary speech act, Commissive, Advertisement Magazine
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