The effect of social identity, innovativeness, & trust variable towards intention to participate in crowdfunding in Surabaya
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Institusion
Universitas Katolik Widya Mandala Surabaya
Author
Yovian Adriansyah (STUDENT ID : yovian00@gmail.com)
Lydia Ari Widyarini (LECTURER ID : 0727036701)
Andi Anugerah Amrullah (LECTURER ID : 0730129101)
Lydia Ari Widyarini (LECTURER ID : 0727036701)
Andi Anugerah Amrullah (LECTURER ID : 0730129101)
Subject
International Business Management
Datestamp
2020-08-07 04:12:19
Abstract :
Today, in Indonesia crowdfunding platform still in developing stage and as the result people still unfamiliar with crowfunding. But, according to a research the growth of crowdfunding platform is become better as it is predicted in 2022, the crowdfunding investment is going to reach $7 billion in transaction value. In order to explain the factors which affecting people intention to participate in crowdfunding activity in Surabaya the researcher is using social identity theory (SIT), innovativeness, and trust to explain about consumers intention to participate in crowdfunding. In this research the researcher collected 184 respondents who live in Surabaya, at least 17 years old, and know about crowdfunding. The questionnair is in the form of google form and distributed via Whatsapp, Line, and Instagram. The data was processed and analyzed using Structural Equation Modeling Technique (SEM) ? PLS. The result of this study proved that (1) interpersonal connectivity (IC) have small impact to social identification with crowdfunding (SI). (2) Attitude towards helping others (ATHO) have medium impact to social identification with crowdfunding (SI). (3) Social identifications with crowdfunding (SI) have strong impact on the intention to participate in crowdfunding (ITP). (4) Innovativeness (I) is rejected in the hypothesis testing. (5) Trust (T) also contributed to give small impact to intention to participate in crowdfunding (ITP).
Today, in Indonesia crowdfunding platform still in developing stage and as the result people still unfamiliar with crowfunding. But, according to a research the growth of crowdfunding platform is become better as it is predicted in 2022, the crowdfunding investment is going to reach $7 billion in transaction value. In order to explain the factors which affecting people intention to participate in crowdfunding activity in Surabaya the researcher is using social identity theory (SIT), innovativeness, and trust to explain about consumers intention to participate in crowdfunding. In this research the researcher collected 184 respondents who live in Surabaya, at least 17 years old, and know about crowdfunding. The questionnair is in the form of google form and distributed via Whatsapp, Line, and Instagram. The data was processed and analyzed using Structural Equation Modeling Technique (SEM) ? PLS. The result of this study proved that (1) interpersonal connectivity (IC) have small impact to social identification with crowdfunding (SI). (2) Attitude towards helping others (ATHO) have medium impact to social identification with crowdfunding (SI). (3) Social identifications with crowdfunding (SI) have strong impact on the intention to participate in crowdfunding (ITP). (4) Innovativeness (I) is rejected in the hypothesis testing. (5) Trust (T) also contributed to give small impact to intention to participate in crowdfunding (ITP).
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