STRATEGI PENGEMBANGAN USAHATANI KOPI ROBUSTA DI KELURAHAN AGUNG LAWANGAN
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Institusion
Universitas Muhammadiyah Palembang
Author
ELLEN YUNIA UTAMI, NIM. 412016016
Subject
pertanian
Datestamp
2020-10-08 06:47:06
Abstract :
ABSTRACT This research was conducted to knowing how Development Strategy of Robusta Coffee Farming In Agung Lawangan Village Of Dempo Utara Pagar Alam. This research was conducted in Agung Lawangan Village Of Dempo Utara Pagar Alam in June to July 2020. The method used is survey. The sampling method used by simple random sampling. Data collection methods used observation and direct interview. Data processing method used editing, coding, and tabulating, and data analysis used descriptive analysis with a qualitative approach. The result showed that combining of Internal Factor and Eksternal Factor in SWOT MATRIX Robusta Coffee Farming In Agung Lawangan Village produce several alternatife strategies that is 1. Increasing the amount of production and quality of robusta coffe anda expanding the marketing network 2. Improve production technology to supply market 3. Strengthen capital for robusta coffee farming and expanding the marketing network 4. Developing robusta coffe, improve the quality robusta coffee through good post harvest 5. Conduct training development of institutional empowerment and farm management, 6.improve the marketing chain robusta coffee with through related institutions 7. Conduct training in robusta coffee cultivation techniques according to recommended techniques and training on how to control pest and diseases. Keywords: Development strategy, Farming, Robusta coffee
ABSTRACT This research was conducted to knowing how Development Strategy of Robusta Coffee Farming In Agung Lawangan Village Of Dempo Utara Pagar Alam. This research was conducted in Agung Lawangan Village Of Dempo Utara Pagar Alam in June to July 2020. The method used is survey. The sampling method used by simple random sampling. Data collection methods used observation and direct interview. Data processing method used editing, coding, and tabulating, and data analysis used descriptive analysis with a qualitative approach. The result showed that combining of Internal Factor and Eksternal Factor in SWOT MATRIX Robusta Coffee Farming In Agung Lawangan Village produce several alternatife strategies that is 1. Increasing the amount of production and quality of robusta coffe anda expanding the marketing network 2. Improve production technology to supply market 3. Strengthen capital for robusta coffee farming and expanding the marketing network 4. Developing robusta coffe, improve the quality robusta coffee through good post harvest 5. Conduct training development of institutional empowerment and farm management, 6.improve the marketing chain robusta coffee with through related institutions 7. Conduct training in robusta coffee cultivation techniques according to recommended techniques and training on how to control pest and diseases. Keywords: Development strategy, Farming, Robusta coffee
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