Abstract :
This study aimed to determine whether the variables of income, price, and taste affect the demand for motorbike credit at FIFGROUP Pos Toraja. The sample in this study were 95 customers at FIFGROUP Pos Toraja. The approach used is a quantitative approach with multiple linear regression analysis methods. The results of this study indicate that the income variable (X1) has a significant effect on the demand for motorbike credit at FIFGROUP Pos Toraja. The price variable (X2) does not effect and significant the demand for motorbike credit at FIFGROUP Pos Toraja. Taste Variable (X3) has a significant effect on the demand for motorbike credit at FIFGROUP Pos Toraja.
Keywords: Income, Price, Taste, Demand