Abstract :
The purpose of this study is to analyze household financial management planning in the new normal era. This type of research is descriptive research with a qualitatife approach. Data obtained through interviews and documentation of housewives in Sukamukti Village, North Luwu Regency. The results of this studyare that each housewifes has a different financial management plan, due ti different income levels and needs. The factors in managing household finances in Sukamukti Village are management planning which includes planning, management, consumption, savings, investment, insurance, and education costs.
Keywords: Strategy, Financial Management, Household.