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TITLE :
REPOSITORY UM PALOPO
URL :
http://repository.umpalopo.ac.id/
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PENGARUH IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR), CITRA PERBANKAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH (Studi Kasus pada Bank Muamalat Kota Palopo)
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Institusion
Universitas Muhammadiyah Palopo
Author
Andi Sudirman, Besse
Subject
AI Indexes (General) 
Datestamp
2022-03-14 07:32:19 
Abstract :
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh corporate social responsibility (csr), citra perbankan, dan kualitas layanan terhadap loyalitas nasabah. Populasi dan sampel penelitian ini adalah nasabah Bank Muamalat Kota Palopo. Jenis data penelitian ini menggunakan data primer berupa kuesioner. Analisis data menggunakan analisis regresi linear berganda menggunakan Statistical Packages for Social Science (SPSS). Hasil penelitian menunjukkan bahwa corporate social responsibility (csr), citra perbankan, dan kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas nasabah. Kata kunci: corporate social responsibility (csr), citra perbankan, kualitas layanan, loyalitas nasabah. 

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Sampul_201730091.pdf
Pendahuluan_201730091.pdf
SKRIPSI BAB 1 sampai 5_201730091.pdf
Lampiran_201730091.pdf
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Universitas Muhammadiyah Palopo

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