PENGARUH E-COMMERCE TERHADAP PENDAPATAN UMKM KECAMATAN MASAMBA
KABUPATEN LUWU UTARA
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Institusion
Universitas Muhammadiyah Palopo
Author
Ulfi, Nurul
Subject
HC Economic History and Conditions
Datestamp
2022-10-28 08:03:36
Abstract :
This study aims to determine the effect of E-Commerce on the income of MSMEs in Masamba District, North Luwu Regency. This study uses a quantitative approach with secondary data sourced from questionnaires distributed to fifhty MSME actors spread across several villages in Masamba District, North Luwu Regency. The sampling technique used purposive sampling by determining the criteria for SMEs using E-Commerce and using slovin analysis to obtain the required sample, the method of analysis used is simple linear regression analysis. Based on the results of hypothesis testing, the results show that E-Commerce has no effect on the income of MSMEs. Keywords: E-Commerce, UMKM Income
This study aims to determine the effect of E-Commerce on the income of MSMEs in Masamba District, North Luwu Regency. This study uses a quantitative approach with secondary data sourced from questionnaires distributed to fifhty MSME actors spread across several villages in Masamba District, North Luwu Regency. The sampling technique used purposive sampling by determining the criteria for SMEs using E-Commerce and using slovin analysis to obtain the required sample, the method of analysis used is simple linear regression analysis. Based on the results of hypothesis testing, the results show that E-Commerce has no effect on the income of MSMEs. Keywords: E-Commerce, UMKM Income
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