Abstract :
This study aims to: (1) To determine the effect of the liquidity ratio on the percentage increase in profit at the At Tahrir Palopo Store, (2) To determine the effect of the solvency ratio on the percentage increase in profit at the At Tahrir Palopo Store, (3) To determine the effect of the profitability ratio on the percentage increase in profit at Toko At Tahrir Palopo. The population in this study are all financial statements of Toko At Tahrir Palopo, which are from 2014-2021. The financial statements taken are every year, meaning that the total financial statements taken are 8 years. The sample in this study is the financial statements of Toko At Tahrir Palopo, which are from 2014-2021 or 8 financial reports. Sampling using total sampling. The data analysis method used is multiple linear regression analysis. The results showed that the liquidity ratio had no effect on the percentage increase in profit at the At Tahrir Palopo Store, the solvency ratio had no effect on the percentage increase in profit at the At Tahrir Palopo Store and the profitability ratio had a significant effect on the percentage increase in profit at the At Tahrir Palopo Store.
Keywords: Liquidity ratio, solvency ratio, profitability ratio, profit increase