Pengaruh Digital Marketing Terhadap Tingkat Penjualan Melalui Sosial Media (Studi Kasus Di Kecamatan Bone-Bone)
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Institusion
Universitas Muhammadiyah Palopo
Author
Silviana, Ms
Subject
H Social Sciences (General)
Datestamp
2020-11-10 02:34:09
Abstract :
This study aims to examine the effect of Digital Marketing on the level of sales through social media. Digital Marketing with indicators of Accessibility, Interactivity, Entertainment, Credibility, Irritation and Informativeness. Sales Level with Indicators of Selling Price, Demand, Competition and Cost. The population in this study were traders who sell through social media sites in the Bone-Bone District area. The sampling technique used a non probability sampling technique with a saturated sampling method with 150 respondents. The data analysis method used is simple linear regression. The test results show that the Digital Marketing variable partially has a significant effect on the level of sales through social media. Keywords : Digital Marketing, Sales Level
This study aims to examine the effect of Digital Marketing on the level of sales through social media. Digital Marketing with indicators of Accessibility, Interactivity, Entertainment, Credibility, Irritation and Informativeness. Sales Level with Indicators of Selling Price, Demand, Competition and Cost. The population in this study were traders who sell through social media sites in the Bone-Bone District area. The sampling technique used a non probability sampling technique with a saturated sampling method with 150 respondents. The data analysis method used is simple linear regression. The test results show that the Digital Marketing variable partially has a significant effect on the level of sales through social media. Keywords : Digital Marketing, Sales Level
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