DIGITAL MARKETING STRATEGY TO IMPROVE SALES OF
MICRO, SMALL, AND MEDIUM ENTERPRISES (MSME) IN
WONOSALAM SUB-DISTRICT
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Institusion
Universitas Darul ulum
Author
Jaelani, Mahdi
Subject
HG Finance
Datestamp
2024-09-24 04:39:58
Abstract :
Researchers explore the influence of digital marketing strategies on MSME sales in Wonosalam Subdistrict. The research aims to assist MSME actors in Wonosalam Subdistrict in expanding their market through social media. This study uses a qualitative approach and data collection techniques such as observation, interviews, and documentation. The research subjects are selected through purposive sampling techniques, focusing on increasing MSME sales in Wonosalam Subdistrict. Primary data sources come from interviews with informants, while secondary data comes from various sources such as labor laws and related literature. Triangulation is conducted to ensure data validity from various perspectives, including method triangulation, inter-researcher, data source, and theory. Data validity tests include credibility. The results show that MSME traders experience increased sales turnover and begin to expand sales to other areas. They focus on product quality, have Halal labels, and official permits. Digitalmarketing is used to expand market reach through social media. Marketing strategies are based on the 4P concept: attractive and halal products, competitive pricing, strategic location, and promotion through digital media. Keywords: Digital Marketing, Increasing Sales, Triangulation, MSM
Researchers explore the influence of digital marketing strategies on MSME sales in Wonosalam Subdistrict. The research aims to assist MSME actors in Wonosalam Subdistrict in expanding their market through social media. This study uses a qualitative approach and data collection techniques such as observation, interviews, and documentation. The research subjects are selected through purposive sampling techniques, focusing on increasing MSME sales in Wonosalam Subdistrict. Primary data sources come from interviews with informants, while secondary data comes from various sources such as labor laws and related literature. Triangulation is conducted to ensure data validity from various perspectives, including method triangulation, inter-researcher, data source, and theory. Data validity tests include credibility. The results show that MSME traders experience increased sales turnover and begin to expand sales to other areas. They focus on product quality, have Halal labels, and official permits. Digitalmarketing is used to expand market reach through social media. Marketing strategies are based on the 4P concept: attractive and halal products, competitive pricing, strategic location, and promotion through digital media. Keywords: Digital Marketing, Increasing Sales, Triangulation, MSM
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