PENGARUH HARGA, KUALITAS PRODUK
DAN KUALITAS PELAYANAN TERHADAP
KEPUASAN KONSUMEN DALAM PEMBELIAN
MINUMAN DI KEDAI ES.TEH INDONESIA
MOJOKERTO
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Institusion
Universitas PGRI Adi Buana Surabaya
Author
RAMADHANI, PUTRESYA DWI
Subject
HB Economic Theory
Datestamp
2022-12-27 06:22:56
Abstract :
Today's business development is increasingly advanced, so the increasingly fierce competition in the business world is very fast and sustainable. In business, of course, determine the aspects that affect customer satisfaction to meet these needs. This study aims to determine the effect of Price (X1), Product Quality (X2), Service Quality (X3) on Consumer Satisfaction (Y) in purchasing beverages at Kedai Es.Teh Indonesia Mojokerto. This research is an explanatory research using survey method. The population of this research is all consumers who buy drinks at Indonesian es.teh shops and the sample used is 108 respondents. The technique used in sampling is the Acidental Sampling technique. The data obtained in the study using a questionnaire, then processed using SPSS version 22. The results show that price, product quality and service quality have a significant effect on consumer satisfaction, which is simultaneously or partially and is proven true. Keywords: Price, Product Quality, Service Quality and Consumer Satisfaction.
Today's business development is increasingly advanced, so the increasingly fierce competition in the business world is very fast and sustainable. In business, of course, determine the aspects that affect customer satisfaction to meet these needs. This study aims to determine the effect of Price (X1), Product Quality (X2), Service Quality (X3) on Consumer Satisfaction (Y) in purchasing beverages at Kedai Es.Teh Indonesia Mojokerto. This research is an explanatory research using survey method. The population of this research is all consumers who buy drinks at Indonesian es.teh shops and the sample used is 108 respondents. The technique used in sampling is the Acidental Sampling technique. The data obtained in the study using a questionnaire, then processed using SPSS version 22. The results show that price, product quality and service quality have a significant effect on consumer satisfaction, which is simultaneously or partially and is proven true. Keywords: Price, Product Quality, Service Quality and Consumer Satisfaction.
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