Diseminasi Informasi Humas BNPB Dalam Meningkatkan Kesiapsiagaan Bencana
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Institusion
Universitas Islam 45
Author
Arthadia, Kevin
Subject
Public Relations
Datestamp
2022-08-19 04:24:50
Abstract :
In the current era of globalization, it is hoped that important information can be spread quickly, so that people can easily access all information, especially related to disasters. This study aims to determine the Dissemination Information of BNPB Public Relations in Improving Disaster Preparedness on Instagram and to find out the obstacles faced by BNPB Public Relations. This type of research is qualitative with a descriptive method. Research data obtained through in-depth interviews, observation and documentation. The results of this study, Public Relations of BNPB carried out information dissemination activities using the Luttrell theory (2019), at the Share stage, opening a two-way communication space for followers to respond, criticize and suggest. At the Optimize stage, provide complete contact information to make it easier for the public to contact BNPB and manually assign hashtags. At the Manage stage, media monitoring BNPB's Instagram related to the development of the number of followers, followers comments, followers' areas, gender of followers and others. At the Engage stage, improve relationships with followers by inviting them to several BNPB activities. The obstacle experienced by BNPB Public Relations is the lack of Human Resources for managing the BNPB Instagram so that additional information is needed to increase the effectiveness of delivering disaster preparedness information for followers, especially the Indonesian people. Recommendations for further research, namely the development of research on the dissemination of disaster preparedness information from smaller units and regions for equitable distribution of information received by the public.
In the current era of globalization, it is hoped that important information can be spread quickly, so that people can easily access all information, especially related to disasters. This study aims to determine the Dissemination Information of BNPB Public Relations in Improving Disaster Preparedness on Instagram and to find out the obstacles faced by BNPB Public Relations. This type of research is qualitative with a descriptive method. Research data obtained through in-depth interviews, observation and documentation. The results of this study, Public Relations of BNPB carried out information dissemination activities using the Luttrell theory (2019), at the Share stage, opening a two-way communication space for followers to respond, criticize and suggest. At the Optimize stage, provide complete contact information to make it easier for the public to contact BNPB and manually assign hashtags. At the Manage stage, media monitoring BNPB's Instagram related to the development of the number of followers, followers comments, followers' areas, gender of followers and others. At the Engage stage, improve relationships with followers by inviting them to several BNPB activities. The obstacle experienced by BNPB Public Relations is the lack of Human Resources for managing the BNPB Instagram so that additional information is needed to increase the effectiveness of delivering disaster preparedness information for followers, especially the Indonesian people. Recommendations for further research, namely the development of research on the dissemination of disaster preparedness information from smaller units and regions for equitable distribution of information received by the public.
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