Pengaruh metode pembayaran paylater dan cash on delivery (COD) terhadap keputusan pembelian di shopee (studi kasus: mahasiswa ekonomi islam universitas jambi angkatan 2018, 2019, 2020, 2021 dan 2022)
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Institusion
Universitas Jambi
Author
Duanty Rusdiana, Listia
Subject
L Education (General)
Datestamp
2023-11-06 03:54:03
Abstract :
Skripsi ini bertujuan untuk mengetahui pengaruh metode pembayaran PayLater dan metode pembayaran Cash On Delivery (COD) terhadap keputusan pembelian di Shopee. Dalam penelitian ini peneliti mengaitkan faktor keputusan pembelian dengan faktor metode pembayaran PayLater dan Cash On Delivery (COD). Metode penelitian ini dilakukan dengan pendekatan kuantitatif dan jenis penelitian asosiatif. Data yang digunakan berupa data Primer yang diperolah dengan cara menyebarkan kuesioner dan diolah menggunakan SPSS 25, yang mana data tersebut selanjutnya akan dianalisis menggunakan uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa: (1) Metode pembayaran PayLater tidak berpengaruh signifikan terhadap keputusan pembelian; (2) Metode pembayaran Cash On Delivery (COD) berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) Metode pembayaran PayLater dan Cash On Delivery (COD) secara simultan berpengaruh terhadap keputusan pembelian. This thesis aims to determine the effect of the PayLater payment method and the Cash On Delivery payment method on purchasing decisions at Shopee. In this study, In this study, researchers linked purchasing decision factors with PayLater and Cash On Delivery (COD) payment method factors. This research method was carried out with a quantitative approach and the type of associative research. The data used in this study is primary data which was obatainde by distributing questionnaires and using SPSS 25, where data would than be analyzed using multiple linear regression tests. The result of this study indicate that: (1) The PayLater payment method has a positive and insignificant effect on purchasing decisions; (2) The Cash On Delivery (COD) payment has a positive and significant effection on purchasing decision; (3) PayLater and Cash On Delivery (COD) payment methods simultaneously affect on purchasing decisiones.
Skripsi ini bertujuan untuk mengetahui pengaruh metode pembayaran PayLater dan metode pembayaran Cash On Delivery (COD) terhadap keputusan pembelian di Shopee. Dalam penelitian ini peneliti mengaitkan faktor keputusan pembelian dengan faktor metode pembayaran PayLater dan Cash On Delivery (COD). Metode penelitian ini dilakukan dengan pendekatan kuantitatif dan jenis penelitian asosiatif. Data yang digunakan berupa data Primer yang diperolah dengan cara menyebarkan kuesioner dan diolah menggunakan SPSS 25, yang mana data tersebut selanjutnya akan dianalisis menggunakan uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa: (1) Metode pembayaran PayLater tidak berpengaruh signifikan terhadap keputusan pembelian; (2) Metode pembayaran Cash On Delivery (COD) berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) Metode pembayaran PayLater dan Cash On Delivery (COD) secara simultan berpengaruh terhadap keputusan pembelian. This thesis aims to determine the effect of the PayLater payment method and the Cash On Delivery payment method on purchasing decisions at Shopee. In this study, In this study, researchers linked purchasing decision factors with PayLater and Cash On Delivery (COD) payment method factors. This research method was carried out with a quantitative approach and the type of associative research. The data used in this study is primary data which was obatainde by distributing questionnaires and using SPSS 25, where data would than be analyzed using multiple linear regression tests. The result of this study indicate that: (1) The PayLater payment method has a positive and insignificant effect on purchasing decisions; (2) The Cash On Delivery (COD) payment has a positive and significant effection on purchasing decision; (3) PayLater and Cash On Delivery (COD) payment methods simultaneously affect on purchasing decisiones.
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