Analisis Kepuasan Konsumen Terhadap Produk Ikan Bilis Krispy Dapoer Bidoh Di Kota Jambi
Total View This Week0
Total View This Week0
Institusion
Universitas Jambi
Author
Erdanova, Riski Annisa
Suandi, Suandi
Sari, Fenny Permata
Suandi, Suandi
Sari, Fenny Permata
Subject
LB Theory and practice of education
Datestamp
2024-01-11 03:02:29
Abstract :
This study aims to analyze customer satisfaction with Fish Bilis Krispy Dapoer Bidoh products in Jambi City, and to analyze the performance of Bilis Fish Krispy Dapoer Bidoh products in Jambi City. How to measure productivity by using the Customer Satisfaction Index (CSI) method, and Importance Performance Analysis (IPA) are used to determine the level of customer satisfaction of Bilis Fish Krispy Dapoer Bidoh in Jambi City. The data used in this study are using quantitative data types which are questionnaire data and likert scales. The level of consumer satisfaction with Bilis Fish Krispy Dapoer Bidoh products through the customer satisfaction index method or Customer Satisfaction Index obtained a value of 0.7145 (satisfied). The attributes in quadrant 1 are the top priority consisting of label and price attributes, the attributes in quadrant 2 are maintain performance, namely the taste attribute, the attributes in quadrant 3 are low priority, namely aroma, and the attributes in quadrant 4 are excessive. consisting of packaging, color and texture attributes.
This study aims to analyze customer satisfaction with Fish Bilis Krispy Dapoer Bidoh products in Jambi City, and to analyze the performance of Bilis Fish Krispy Dapoer Bidoh products in Jambi City. How to measure productivity by using the Customer Satisfaction Index (CSI) method, and Importance Performance Analysis (IPA) are used to determine the level of customer satisfaction of Bilis Fish Krispy Dapoer Bidoh in Jambi City. The data used in this study are using quantitative data types which are questionnaire data and likert scales. The level of consumer satisfaction with Bilis Fish Krispy Dapoer Bidoh products through the customer satisfaction index method or Customer Satisfaction Index obtained a value of 0.7145 (satisfied). The attributes in quadrant 1 are the top priority consisting of label and price attributes, the attributes in quadrant 2 are maintain performance, namely the taste attribute, the attributes in quadrant 3 are low priority, namely aroma, and the attributes in quadrant 4 are excessive. consisting of packaging, color and texture attributes.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
