Analisis Pengaruh Physical Environment Terhadap Minat Beli Konsumen Di Café Suntree Area Kota Situbondo
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Institusion

Universitas Muhammadiyah Jember

Author

Femmy, Ferdiansyah Putra

Subject

330 Economics 

Datestamp

2021-03-30 05:57:15 

Abstract :
ABSTRACT This study aims to determine the effect of three variables, namely facilities, interior design, and exterior design on consumer buying interest. The hypothesis in this study that facilities, interior design, and exterior design partially influence consumer buying interest. The object of this research is the consumers of Café Suntree Situbondo which have a total population of 100 respondents using purposive sampling technique. Data collection techniques using observation, interviews and questionnaires. The analysis used includes validity test, reliability test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis and hypothesis testing (f test, t test, coefficient of determination). The results showed that facilities, interior design, and exterior design had a significant effect on consumer buying interest. Keywords: facilities, interior design, exterior design, and consumer buying interest 

File :
a. PENDAHULUAN.pdf
b. Abstrak.pdf
c. Bab I.pdf
d. Bab II.pdf
e. Bab III.pdf
f. Bab IV.pdf
g. Bab V.pdf
h. Daftar Pustaka.pdf
i. LAMPIRAN.pdf
j. ARTIKEL.pdf