Pengaruh isyarat intrinsik, isyarat ekstrinsik, dan sikap konsumen Kota Bandung terhadap keputusan pembelian produk makanan private label di Yogya, Carrefour dan Giant
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Institusion
Universitas Katolik Parahyangan
Author
Tanuwijaya, Arlyn Octaviani
Subject
consumer’s attitude, ectrinsic cues, intrinsic cues, private label, purchase decision
Datestamp
2019-11-05 01:56:50
Abstract :
22418 - FE
22418 - FE
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