The Study of Slogan Used in Indonesian National Television Advertisement: Sociolinguistics Approach
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Institusion
Universitas Darma Persada
Author
Dinda, Desfirrosye
Subject
306.44 Sociolinguistics/Sosiolinguistik
Datestamp
2020-09-02 03:17:17
Abstract :
The purpose of this term-paper is to find slogans in Indonesian national television advertisement. The writer examines for the meaning contained. This study uses qualitative approach with descriptive method where the writer gives explanation about the slogan found in television advertisements. The writer used 40 slogans to analyse and classified them into literal and figurative meanings. After conducting the research, it is found that there are 25 slogans classified into literal meaning and 15 slogans in figurative meaning. So, in Indonesian national television advertisements mostly use the slogan with the actual implied message to show to the customers in directly and ones less have figurative meaning by using idioms to make it persuasive advertisement in catchy-way.
The purpose of this term-paper is to find slogans in Indonesian national television advertisement. The writer examines for the meaning contained. This study uses qualitative approach with descriptive method where the writer gives explanation about the slogan found in television advertisements. The writer used 40 slogans to analyse and classified them into literal and figurative meanings. After conducting the research, it is found that there are 25 slogans classified into literal meaning and 15 slogans in figurative meaning. So, in Indonesian national television advertisements mostly use the slogan with the actual implied message to show to the customers in directly and ones less have figurative meaning by using idioms to make it persuasive advertisement in catchy-way.
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