PENGARUH PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP BEHAVIORAL INTENTION TO USE MELALUI ATTITUDE TOWARD USING (Studi Kasus Pada Pengguna E-Wallet OVO di Kota Bekasi)
Total View This Week0
Total View This Week0
Institusion
Universitas Darma Persada
Author
Shintya, Merinda
Subject
658.81 Sales Management/Manajemen Pemasaran
Datestamp
2021-12-01 08:56:58
Abstract :
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use dan perceived usefulness terhadap behavioral intention to use melalui attitude toward using pada pengguna e-wallet OVO di Kota Bekasi. Penelitian ini menggunakan data berupa data primer yang diperoleh dari penyebaran kuesioner. Jumlah kuesioner sebanyak 200 responden yang merupakan orang yang pernah menggunakan e-wallet OVO minimal 3 kali dalam 3 bulan terakhir. Teknik sampel yang digunakan adalah non probability sampling dan cara pengambilan sampelnya dengan menggunakan purposive sampling. Kemudian dilakukan uji analisis menggunakan Structural Equation Modelling (SEM) dan diolah menggunakan LISREL versi 8.8. Hasil penelitian menunjukkan pengaruh perceived ease of use dan perceived usefulness terhadap behavioral intention to use melalui attitude toward using pada pengguna e-wallet OVO di Kota Bekasi yaitu positif atau memiliki hubungan yang signifikan. Hal tersebut dilihat dari nilai t (t-values) yang lebih dari 1,96 (? = 5%) yaitu masing ? masing sebesar 5,96 (perceived ease of use terhadap behavioral intention to use), sebesar 3,94 (perceived usefulness terhadap behavioral intention to use), sebesar 7,13 (behavioral intention to use terhadap attitude toward using), sebesar 4,01 (perceived ease of use terhadap attitude toward using), dan sebesar 3,19 (perceived usefulness terhadap attitude toward using). Untuk pengujian pengaruh intervening menggunakan uji Sobel dan diperoleh nilai t lebih besar dari 1,96 (? = 5%) yaitu sebesar 4,58. Hasil menunjukkan bahwa attitude toward using sebagai variabel intervening memiliki hubungan yang signifikan. ABSTRACT This study aims to determine the effect of perceived ease of use and perceived usefulness on behavioral intention to use through attitude toward using on OVO ewallet users in Bekasi City. This study uses data in the form of primary data obtained from questionnaires. The number of questionnaires was 200 respondents who had used the OVO e-wallet at least 3 times in the last 3 months.The sampling technique used is non-probability sampling and the method of taking samples using purposive sampling. Then an analysis test was carried out using Structural Equation Modeling (SEM) and processed using LISREL version 8.8. The results showed that the effect of perceived ease of use and perceived usefulness on behavioral intention to use through attitude toward using on OVO ewallet users in Bekasi is positive or has a significant relationship. This can be seen from the value of t (t-values) which are more than 1.96 (? = 5%), each of which is 5.96 (perceived ease of use of behavioral intention to use), 3.94 (perceived usefulness of behavioral intention to use), 7.13 (behavioral intention to use on attitude toward using), 4.01 (perceived ease of use to attitude toward using), and 3.19 (perceived usefulness to attitude toward using). To test the effect of intervening using the Sobel test and t values obtained greater than 1.96 (? = 5%) that is equal to 4,58. The results show that attitude toward using as an intervening variable have a significant relationship.
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use dan perceived usefulness terhadap behavioral intention to use melalui attitude toward using pada pengguna e-wallet OVO di Kota Bekasi. Penelitian ini menggunakan data berupa data primer yang diperoleh dari penyebaran kuesioner. Jumlah kuesioner sebanyak 200 responden yang merupakan orang yang pernah menggunakan e-wallet OVO minimal 3 kali dalam 3 bulan terakhir. Teknik sampel yang digunakan adalah non probability sampling dan cara pengambilan sampelnya dengan menggunakan purposive sampling. Kemudian dilakukan uji analisis menggunakan Structural Equation Modelling (SEM) dan diolah menggunakan LISREL versi 8.8. Hasil penelitian menunjukkan pengaruh perceived ease of use dan perceived usefulness terhadap behavioral intention to use melalui attitude toward using pada pengguna e-wallet OVO di Kota Bekasi yaitu positif atau memiliki hubungan yang signifikan. Hal tersebut dilihat dari nilai t (t-values) yang lebih dari 1,96 (? = 5%) yaitu masing ? masing sebesar 5,96 (perceived ease of use terhadap behavioral intention to use), sebesar 3,94 (perceived usefulness terhadap behavioral intention to use), sebesar 7,13 (behavioral intention to use terhadap attitude toward using), sebesar 4,01 (perceived ease of use terhadap attitude toward using), dan sebesar 3,19 (perceived usefulness terhadap attitude toward using). Untuk pengujian pengaruh intervening menggunakan uji Sobel dan diperoleh nilai t lebih besar dari 1,96 (? = 5%) yaitu sebesar 4,58. Hasil menunjukkan bahwa attitude toward using sebagai variabel intervening memiliki hubungan yang signifikan. ABSTRACT This study aims to determine the effect of perceived ease of use and perceived usefulness on behavioral intention to use through attitude toward using on OVO ewallet users in Bekasi City. This study uses data in the form of primary data obtained from questionnaires. The number of questionnaires was 200 respondents who had used the OVO e-wallet at least 3 times in the last 3 months.The sampling technique used is non-probability sampling and the method of taking samples using purposive sampling. Then an analysis test was carried out using Structural Equation Modeling (SEM) and processed using LISREL version 8.8. The results showed that the effect of perceived ease of use and perceived usefulness on behavioral intention to use through attitude toward using on OVO ewallet users in Bekasi is positive or has a significant relationship. This can be seen from the value of t (t-values) which are more than 1.96 (? = 5%), each of which is 5.96 (perceived ease of use of behavioral intention to use), 3.94 (perceived usefulness of behavioral intention to use), 7.13 (behavioral intention to use on attitude toward using), 4.01 (perceived ease of use to attitude toward using), and 3.19 (perceived usefulness to attitude toward using). To test the effect of intervening using the Sobel test and t values obtained greater than 1.96 (? = 5%) that is equal to 4,58. The results show that attitude toward using as an intervening variable have a significant relationship.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
