Abstract :
The aim of this research is to explore the utilization of two primary politeness strategies, namely
positive and negative politeness, that uttered by the characters in Pinocchio movie. The approach of
this research that used in this research is qualitative approach. This research is conducted by using
descriptive qualitative method because the result of the data analysed is in descriptive phenomenon
such as utterances, sentence, and language. The result of this research is as follows. First, the most
frequently used strategy is positive politeness strategy. In this research, there are (24) utterances of
positive politeness strategy. Second, there are (20) utterances of negative politeness strategy found
in this research. Third, social distance is dominant factor that influenced the use of the strategies.
One of the factors that also influenced the use of positive and negative politeness strategies is the
theme of the movie itself, which portrays the warmth of family relationships among the characters.