ANALISIS MITOS BAHASA VERBAL DALAM IKLAN PANTENE MELALUI TEORI ROLAND BARTHES
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Institusion
Universitas Darma Persada
Author
Suciarti, Kusumawardani
Subject
420.1 English/Bahasa Inggris
Datestamp
2024-04-29 07:25:04
Abstract :
This term paper discusses the myth in advertisement through Roland Barthes's theory. The study learns about signs system that the forms are symbol, texts, verbal and nonverbal language. In this term paper the writer discusses about semiotic in the myth Pantene Advertisement. The sign in Pantene Advertisement such as utterances, texts, and pictures relate to intent submitted by the advertiser to the public. Nearly, every advertisement has hidden message that is trusted by the public. Each advertisement certainly must has message to be conveyed to the audience and message generate the myth. The myth will generate the image of Pantene advertisement that is "makes hair healthy. In Roland Barthes's theory connotation concept this use to explain cultural phenomenon. The connotation was already community control will be the myth. From the myth to evolved into an ideology.
This term paper discusses the myth in advertisement through Roland Barthes's theory. The study learns about signs system that the forms are symbol, texts, verbal and nonverbal language. In this term paper the writer discusses about semiotic in the myth Pantene Advertisement. The sign in Pantene Advertisement such as utterances, texts, and pictures relate to intent submitted by the advertiser to the public. Nearly, every advertisement has hidden message that is trusted by the public. Each advertisement certainly must has message to be conveyed to the audience and message generate the myth. The myth will generate the image of Pantene advertisement that is "makes hair healthy. In Roland Barthes's theory connotation concept this use to explain cultural phenomenon. The connotation was already community control will be the myth. From the myth to evolved into an ideology.
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